At Regency, one of the things of which I am most proud, is the way that we ‘track’ all of our patients to learn their particular habits and desires. We want to give them the very best experience possible, so we get to know all of their idiosyncrasies, including their preferred activities, the foods they like, the television channels they are most interested in and so on.
This type of ‘tracking’ mechanism is exceptionally targeted and nuanced and requires a dedicated, concerted and collaborative effort across multiple departments and disciplines.
Unlike other companies who track consumer habits across a broad spectrum, there is nothing untoward or invasive about our efforts. On the contrary, our methodology is the envy of our industry and one of the key factors which distinguish us from our competitors.
Our families deeply appreciate our ‘tracking’ systems to benefit their loved ones.
Conversely, consumer tracking isn’t always appreciated or warranted.
For example (and this is just my opinion) Google just announced that it is shelling out $400 million to buy a secretive artificial intelligence company called DeepMind.
Google confirmed the deal after Re/code inquired about it, but declined to specify a price.
Based in London, DeepMind was founded by games prodigy and neuroscientist Demis Hassabis, along with Shane Legg and Mustafa Suleyman.
This is in large part an artificial intelligence talent acquisition, and Google CEO Larry Page led the deal himself, sources said. According to online bios, Hassabis in particular is quite a talent, a child prodigy in chess who was later called “probably the best games player in history” by the Mind Sports Olympiad.
DeepMind has only a landing page for a website where it describes its business as building learning algorithms for simulations, e-commerce and games. Profiles on LinkedIn indicate the company is about three years old.
Multiple sources said the company has been developing a variety of approaches to AI, and applying them to various potential products including a recommendation system for e-commerce.
Wanna know what I think (and there are many others who share my sentiment)?
I think this yet another foray into the system(s) of tracking users based on a plethora of data, in order to learn their surfing and discretionary purchasing habits, so that they could be ‘fed’ with targeted products, goods and services.
So you’ll argue that there is nothing new here and it is already being done by companies, marketers and search engines.
Yes, it is true, but on what level?
Ho far do we go when we track for the purposes of solicitation?
You see, at Regency, we don’t track in order to solicit.
By the time we start tracking, we have already earned a thrilled customer and have further developed our sense for pleasing future customers!
Our advanced ‘tracking’ system of anticipating patient habits and preferences, is thus designed to simply increase their ‘purchasing’ pleasure and satisfaction!
