ORLANDO — Though Steven Brill’s essay “The Bitter Pill” has spurred demand for healthcare price transparency, competition and the complexities of value-based payment has made that a much harder goal than thought.
“In a world where pricing should become less important, it’s actually becoming more important,” said Scott A. Schwab, senior manager at Ernst & Young, speaking at the Healthcare Financial Management Association’s 2015 Annual Institute. While value-based payments by nature make it harder to pin down fees for services, patients carrying a greater degree of the cost demand price transparency.
Umm.. nothing new here, really.
For this, they make an entire conference?!
Oh, well, there is always Disneyworld (prohibitively expensive as it is).